Are You Ready For YouTube TV ?!!

Google is making a big push to boost YouTube usage in India and is in talks with direct-to-home cable providers to bring the service to televisions screens, its global director of platform partnerships, Francisco Varela, said.

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Varela, who is on his first trip to India, said the country was among the video service’s fastest-growing markets and that talks were on with partners to boost usage further. Strategically, YouTube is an important part of Google’s revenues, which crossed $50 billion (about Rs 3.1 lakh crore) in 2012.

About 6 billion hours of video are watched each month on YouTube and about 100 hours of video are uploaded to the service every minute. “When we talk to direct-to home providers or television makers or device makers, it’s so that you can watch YouTube on every screen you have, in a fully scalable way”.

Varela declined to name the DTH providers he was in discussions with and would only say the company was working on a tie-up “as soon as possible”. The video platform receives more than 55 million unique monthly users from India, up from 15 million in 2011, a number set to grow as internet and mobile penetration in the country rises.

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