Mark Zuckerberg has unveiled a new search feature on the world’s biggest online social network.
Called “graph search,” the new service lets users search their social connections for information about people, interests, photos and places. It’ll help users who, for instance, want to scroll through all the photos their friends have taken in Paris or search for the favorite TV shows of all their friends who happen to be doctors.
“This could be another reason not to use Google and another reason to stay on Facebook for longer periods,” said Gartner analyst Brian Blau. “I don’t think Google is going to lose its search business, but it could have an impact on Google by changing the nature of search in the future.”
Though Zuckerberg stressed that “graph search” is different from traditional Web search, the expanded feature escalates an already fierce duel between Google and Facebook as they grapple for the attention of Web surfers and revenue from online advertisers.
Until now, Facebook users were unable to search for friends who live in a certain town or like a particular movie. With the new feature, people can search for friends who, say, live in Boston who also like “Zero Dark Thirty”.
Zuckerberg says the search feature is “privacy aware.” That means users can only search for content that has been shared with them. He added, “Every piece of content has its own audience”.